Awesome Tip: #AskGaryVee Episode 78: Marketing for Musicians, Urinals, & Facebook Video

#QOTD: Will you when, when live streaming wearable technology comes, Truman show your life, or will you consume Truman shows? Give me a breakdown, putting out content vs. consuming content.

#TIMESTAMPS
1:12 – I just bought an indoor billboard company. How do you feel about advertising in the bathroom?
2:46 – If Apple could build a car, could Mercedes build a smartphone?
4:52 – We are an improv comedy group that performs both at home in NYC and throughout the country. How do we use social media to get input about each town we’ll be performing in ahead of time so that we can create unforgettable shows full of in-the-know references?
5:40 – I posted a video that in one day got 2700 views and 35 shares. Took one year to get the same # of views on YouTube. Should I focus on creating videos for Facebook only?
6:55 – In the quickly-evolving and shapeshifting landscape of the new, digital music industry, where all music is mind-bogglingly easy to download for free, it has never been more important for us artists to change up the way we approach marketing ourselves since music itself isn’t creating income anymore. What advice would Gary Vaynerchuk have for musicians wanting to make their living playing music in the 21st century?

#LINKS
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I think I love ads in the bathroom. People think I hate all traditional media, that I’m all about social. But don’t forget I’ve spewed about how I think Super Bowl ads are underpriced. The truth is I just care about the attention graph. Show me where the eyes and ears are, and I’ll show you something I believe in.

I believe that when I go pee-pee, and I see a sign right down there in front of me, there’s a little bit of an issue: we are all taking out our phones now. I did a survey of my staff and everyone says they do it. So, the value of urinal signs and bathroom stall ads has certainly gone down. But do I think that there is still value because people will absolutely notice it. They are better than other outdoor mediums.

BUT the vulnerability to these types of ads, which I am fan of, is phone culture. I didn’t look at my phone while I was peeing three years ago. But now I do.

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Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary’s way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

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