There are lots of different factors involved in picking a niche, but we’ll try and help clear those muddy waters in this article.
First off, let’s talk about “Poodle Fluffers”…
…that’s our tongue-in-cheek nickname for the less-profitable niches.
Let’s say you’re leasing out two websites for $500/month each.
One is for a roofer, and the other is for someone who grooms dogs.
According to HomeAdvisor, the average roof job is worth between $5,347 and $10,633.
According to Angieslist, the average dog grooming costs between $30 and $90.
So just one job for a roofer can pay for the lease of your site for an entire year.
But the Poodle fluffer would need to fluff 6-17 dogs before they even break even… and that’s every month!
So when we say avoid the Poodle Fluffers, we mean it in the nicest possible way for both your sake, and theirs.
Go With What You Know or Interests You
It’s easy to look at niches and go with what you think will be most profitable.
The danger of this is that creating/sourcing content and images can be boring and feel like a hard slog (unless you purchase one of our Niche Packs).
Instead – particularly in the early days of your Rank ‘n’ Rent career – we recommend you choose a niche that you already know something about, or at least have an interest in.
Perhaps you have an interest in Home Improvement, or maybe you had a major remodeling job done on your home?
Maybe you’ve had – or supported someone through – a surgical procedure?
Maybe your parents were Lawyers and you grew up listening to the lingo?
So as we say; if in doubt, go with what you know or interests you.
The Three Main Categories
Our favorite niches all fall within one of three categories:
Home Improvement
Cosmetic/Health
Legal
For home improvement, these can include:
Roofing
Remodeling
Flooring
Pools
Outdoor Kitchens
Outdoor Living Spaces
Landscaping
Decks
Plumbing
Electrical
Heating/Ventilation and AC
Mold Remediation
Driveways
Garage Doors
Window Replacement
Alarm Systems
Pest Control
….and many more!
And don’t forget a lot of these services offer emergency services as well, which often cost more.
Some Cosmetic/Health Niches can include:
Fat Removal Surgery
Bariatric Surgery
Nose Jobs
Dental Implants
Varicose Vein Removal/Treatment
Breast Implants
Breast Reductions
Male Breast Reduction (Gynaecomastia) Surgery
Diabetes Treatment
Hairloss Treatment
Reproductive Health/Fertility Treatment
Fat loss
Maybe you’ve had some treatments yourself or know someone who has?
That can be a great starting point as you’ll be able to come from a position of some knowledge.
Some Legal Niches You May Start With Are:
Mesothelioma (Asbestos)
Dog Bite Claims
General Personal Injury
Car Accident
Motorcycle Accident
Divorce
Immigration
Minor Crime
Major Crime
DUI/DWI*
*check the correct term used in each state you target.
Avoid The “Naughty” Niches
Highly regulated industries/niches – such as Adult, Alcohol, Financial, Insurance, Tobacco, Drugs, Gambling, Firearms, and similar regulated industries are more likely to be on Google’s “naughty list.”
Therefore, they can be extremely challenging to rank (in most cases).
Yes, even AmaLuv, DigiMo, and Sparkzio may not be able to crack Google’s naughty niches.
If you are targeting a regulated niche, adjust your expectations accordingly.
You’re Not Marrying The Niche
The good news is that once you choose a Niche, you’re not married to it.
You may find that a Roofer you dealt with put you onto his Cousin who is a Specialist who fixes Termite-damage.
You may even find that the whole Home Improvement category stresses you out and you switch completely to Medical or Legal.
The point is, there’s really only one true way to find your Niche, and that’s by taking action and getting started on something.
