Business Tips: 15 Years of Digital Content Strategy Explained in 13 Minutes | The Download

Business Tips: 15 Years of Digital Content Strategy Explained in 13 Minutes | The Download

Awesome Tip: 15 Years of Digital Content Strategy Explained in 13 Minutes | The Download

Today’s video is about something I’ve been talking about for the last 15 years and that is content strategy. My thought s and approach to making content for the internet have evolved a ton over time and the nuances of it have changed with my experience. The 4 core “evolutions” around my content strategy have been micro-content, document vs create, macro-content, and volume & scale. I hope this video helps provide some context on how I think about these different pillars and helps you re-think how you make your content… Enjoy!

Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series):
Overrated Underrated (Hot-takes on Culture):
Gary Vaynerchuk Original Films:
Trash Talk:

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

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35 Replies to “Business Tips: 15 Years of Digital Content Strategy Explained in 13 Minutes | The Download”

  1. I'm 25 and never had a job none any source of income , actually I'm a college student, my family is poor and now really want to make money but I don't how to start . Hope watching Gary will give me idea . Need help.

  2. You know you've made it when you've been saying the same exact shit for 15 years. And that's not a knock. There are consistent, hard core, foundational principles grounded within the ever changing and fast moving platforms/technologies that are built ontop of those principles/foundations.

  3. I want to use Linkedin, but I don't wanna be judged by my colleagues, managers, bosses, esp those who haven't heard of me for a long time and those who would laugh at my content. Suddenly, sharing a link to what I do daily is almost like exposing urself or going naked. What should I do, Garry? I want to grow online but the feeling of judgement is so big.

  4. Should I be concerned that the piece of content I put on twitter is the same content that I put on instagram, or linkedin? Like they might have different text but like the video for tiktok might go to twitter or a video for pinterest might also go to instagram? I need to schedule out every piece of content on a time sheet?

  5. I've been a long-time subscriber already Gary. That people who watch your content, aren't subscribed yet, really surprised me.
    By the way, thank you. Because of you, I'm renting a $400 per month room now in the basement of a random family, 10 minutes from my 9-5, which allowed me to actually pay off my debt in less than 2 years. You changed my life. And now I'm even starting my youtube channel.

    There should be more people like you out there. Have a great weekend.

  6. The only problem I have with Gary so far is the idea of quantity over quality. If you're looking to build brand, you can't be pumping out too many content and expect a grand work. Plus he pushes Tik Tok for business, I've tried all these things so this is not me trying to hate or criticize, Im just a logical person, who in hell are you going to drive to your business from Tiktok, you mean kids regurgitating those tired 15 sec excuses of dancemoves? I mean how are you going to get a 15 year old to buy anything you have to sell when he doesn't even have an account of his own. And good luck being over 40 trying to sell anything to a prepubescent other than a game console.

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