Business Tips: Creative Ways to Build a Brand – Gary Vaynerchuk Client Consultation

Business Tips: Creative Ways to Build a Brand – Gary Vaynerchuk Client Consultation

Awesome Tip: Creative Ways to Build a Brand – Gary Vaynerchuk Client Consultation



In today’s video… I get tactical with a VaynerMentors client about how to build brand.

VaynerMentors is our way of helping small-medium businesses (between $3M – $25M) accelerate to their next stage of growth. Kind of like McKinsey or Bain, but without the millions of dollars in fees.

It goes way beyond Facebook and Instagram tactics — we dissect your entire business from the ground up.

So excited about the growth that clients are seeing even three to six months after going through the program.

Check out this article about one company’s success with VaynerMentors:

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.

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41 Replies to “Business Tips: Creative Ways to Build a Brand – Gary Vaynerchuk Client Consultation”

  1. Gary Vee this is what I want. I want a wine bottle that says EAT SHIT FOR TEN YEARS, with your face on it. And the wine needs to drinkable in ten years. Then in ten years I can open it and celebrate all the shit I ate haha AND through those ten years I'll have a reminder telling me BE REAL, DON'T CASH OUT, WEATHER THE STORM, DON'T COMPARE YOURSELF, DO YOU AND STAY TRUE, IGNORE THE HATERS…. I don't even drink wine, but I'd buy a bottle of this.

  2. I find myself taking on a marketing role at a company who has 10 years of sales, only through distribution and although they know which distributor bought how many and when, they have no data as to the end user per serial number. I have thought to ask for sales details from the distributors but have push back from the owners that don't want to request this info. What advice do you have regarding 10 years of sales data for approximately 4,000 units sold?

  3. I really like the idea of the e-commerce store with a physical showroom. I think they could benefit a lot from affiliate marketing. If a referral buys, then the affiliate gets 10% of the final sale. This would work wonders for an e-commerce store. Depending on the lot size, they could also host a classic car show. Lots of rich car owners coming in to sit on couches. Another great idea would be a weekly book club where they sit on the furniture. And if they have beds, pay two night owls to sleep on one or two of them during business hours. Just make sure you have a double of the bed designated for sleeping on so that the customer can try it out too!

  4. GaryVee is such an inspiration. This guy helped us start! We've been a band for 3 years but never recorded our songs. But recently, we've just released and posted our first single. This guy is awesome. I hope he will inspire more people to do what they have to do and start! More power! <3

  5. Great ideas. I'd go with the shared work space, food truck events, big play in Dot com. Collaboration space for interior designers in store and online, cater to ARCHITECTS as well. Tons you can do. And Instagram is a big deal for this stuff

  6. Regarding co-working space and cafeteria etc., what do would you think about small free cinema with alternative short movies?

    You could use your couches, armchairs, footrests and pillows, so people can try them for a longer time, feel that these are super comfortable and they want them at home.

    The idea is to buy 15-30 minutes, alternative movies of young creators, also from other countries f.ex Central/Eastern Europe or Asia. I suppose you can buy them quite cheap, since young creators needs money for new creations and want to be shown. People like to watch movies that are not mainstream, have unique form, show life in other parts of the world and touch not typical aspects of life.

    Bring value offering something original, which is not available on Netflix, Hulu etc. Keep the room simple, your furniture, projector and nice audio. Make it as at home. Make the event in social media, so people can share it. People love such events, discuss the movies in real life, especially young ones, so this way they can feel connection with your brand and also buy in the future.

    I think with this idea your building would be quite unique and such events (ex. in the evenings or weekend afternoons) would bring people. Your brand would be associated with culture, art, relax, family time etc.

    Gary or somebody from Gary’s team: I would be happy to hear what do you think.

    Who of you would come for an interesting movie?

  7. That food truck event idea is genius and makes perfect sense, Gary you're truly a smart man.

    However i had to say i disagree with 25:30, Imho no business this big should be running Shopify as it will become a 'permanent cost' and ultimately affect the business in the long-run when Shopify decides to increase pricing, change terms etc. not to mention that upon registration you've signed a ToS which potentially allows Shopify to sell your customers data as everything is stored on their servers.

    They could very easily invest 90k/year hiring a team of front-end/back-end to develop a platform from scratch or use one of the open sources ones and further develop it.

    Lastly i have to say that 39:04 really pissed me off, Its shit like this that drives the consumer away as everyone truly believes 'scratch-offs' are rigged/waste of time. They blatantly admitted to giving it to someone they 'liked', Therefore this video has hurt them more than helped – I personally would never shop at one of their companies after hearing this.

  8. FURNITURE GUY: "Hey, I need someone to market me on social media, shoot videos and creative, drop ads and target my audience, create and promote my events, do mailchimp, newsletter, google ads, all marketing and branding on all platforms otherwsise we're going out of business…" 

    GARY: "I mean, in some part of the country I believe you can find skilled people for 40K to 60K a year, and that's great…"

    FURNITURE GUY: "… YES, I CAN PAY THIS PERSON 10 DOLLARS AN HOUR". (That's 20k to 25K a year before taxes)

    Good luck dude. I'm sorry, much respect, but I see often that the problem for old school business people is that they think of young hirings doing these skilled roles like it's young kids swiping the floor or bagging the food.

  9. I loved listening to this. Gary, the way you get excited as you know how much you can help, as it's your background – your dad's business; made me crack up. I am just the same in my marketing consulting with sports and fitness businesses, I get over excited at all the easy wins and opportunities I can see. It's what drives me and why I wanted to work for myself. I knew I could share my 17 years with Nike and adidas to help exactly the size businesses you are helping here. It's proving very personally rewarding. What you are giving these guys is gold.

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