Business Tips: How to Make Better Videos with The Head of Culture & Trends at YouTube | GaryVee and Kevin Allocca

Business Tips: How to Make Better Videos with The Head of Culture & Trends at YouTube | GaryVee and Kevin Allocca

Awesome Tip: How to Make Better Videos with The Head of Culture & Trends at YouTube | GaryVee and Kevin Allocca



This podcast episode with Kevin Allocca comes from Gary’s trip to Cannes during July of 2019. Watch the rest of his 3-day trip to Cannes in DailyVee 564 here:

Gary sat down with the Head of Culture & Trends, Kevin Alloca, for a 30-minute interview. They discussed things like how YouTube content has evolved, what makes a good YouTube video and what prevents people from starting to make content. Kevin also gives some tips on how YouTube deems the quality of a video and how the algorithm impacts it… Enjoy!

3:32 | Who Kevin Alloca Was as a Kid
4:44 | How historically “nerd stuff” is now popular
7:10 | “I have so many micro fails, I only care about getting macro wins”
8:02 | Gary’s and Kevin’s thoughts on Deep Fakes
11:30 | Gary’s original long form video content strategy
13:25 | How Kevin thinks about Culture and Trends
15:30 | Kevin and Gary’s thoughts on “growth hacking”
17:30 | “Don’t become a creature of the algorithm”
21:10 | Gary talks about one of the biggest mistakes of his career
22:10 | Kevin and Gary’s thoughts on “production value”
23:45 | Gary and Kevin’s thoughts on “thumbnail hacking”
25:50 | Lil Nas X won’t be a one hit wonder
26:52 | Gary and Kevin talk about “ageism” in society
29:45 | Kevin talks about how culture is global

Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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23 Replies to “Business Tips: How to Make Better Videos with The Head of Culture & Trends at YouTube | GaryVee and Kevin Allocca”

  1. garyvee your awsome i have took all your advice and made a channel and stepped out of my comfort zone and showed my interests on makeup and girly things on my channel i would love some support on my new channel and one day i will make the million love you gary you cool

  2. Gary, I am total fan of yours. LOVE your content. Unfortunately, I got ZIP out of this. It did not deliver on the title "How to Make Better Videos with The Head of Culture & Trends at YouTube" — this missed the mark for me. First time I had not takeaways.

  3. Seeing the comments about Gary Interrupting the speaker, even before watching the video, made it impossible for me not to realize it. I think we’re all so use to Gary being the speaker and listening to him that, now that we actually want to know more about what the person across from him is saying, the interruptions seem that much more apparent.

    Overall I thoroughly enjoy Gary’s content however this is probably the first and hopefully only video I will not get through. I empathize with Gary because he’s a “Brainiac” and so it may be hard for him to hold in his excitement and give his opinion right then and there as opposed to digesting everything the speaker has to say and then commenting. It’s likely his unique way of processing the information, which unfortunately comes off as he’s not listening. However, I think we’ve all beaten a dead horse in the comments section and Gary understands that this is something he needs to work on if he wants to be a better interviewer.

  4. GARYVEE IS THE MAN!!! Ive taken all of his advice and he has encouraged me to case my dreams of becoming a YouTuber! I post weekly videos and would love some support! Please hit subscribe and check it out!

  5. Love GaryVee, used to spend my days at work listening to his podcasts instead of music! Super inspiring. So much so I decided this very day today to make my YouTube channel and post a video with my cellphone it sucks but check it out. Support and constructive criticism is always welcome. Stay tuned and stay thirsty my friends!

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