Marketing in 2017 and 2018 is going to be about finding underpriced attention, which is the way things have always been. People are focusing way too much on banner ads, T.V, print, etc. when in actuality, it’s just not practical to be allocating your marketing budget there… I genuinely think there is an enormous amount of value in this keynote that I gave in Singapore for Brand Minds – I hope you guys are actually listening in and taking action.

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

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33 Replies to “Business Tips: MARKETING IN 2018 | BRAND MINDS KEYNOTE | SINGAPORE 2017 | DAILYVEE 337”

  1. There were so many great questions that it's hard to choose one, but the one I resonated the most was probably the one of the lady that is struggling with people not meeting her standards.
    I actually faced something very similar only that for me the standard that wasn't met was the client's. More than once I've hired someone with a great protfolio, great attitude, and a lot of clarity for the project, and ended up failing to deliver on their own standards.
    So even though it's only me and my CMO in my business, I've been struggling to define the best way to work with other people.
    Right now my idea is to keep a very small but committed and capable home team (3-5 people), while getting freelancers in for the bigger projects.

  2. i liked any question that dives deeper into leveraging social media. i know you can Google how to do it but if that was the ultimate answer in learning how to do it properly everyone would be doing it. practical, first hand knowledge is much more valuable.

  3. My biggest question is: How do you get C-level to adept and accept experimentation? Because most of the time it's like "Feel free to experiment, but we cut your budget if you don't succeed."
    As a Head of Marketing I could do a lot – like we've just launched a podcast but kept it minimal because my team can't guarantee that it will push sales because it's a very new medium and we might need 6 months to figure it out. A lot of these new options (podcasts, Amazon skills, Insta Live) improve branding, but conversion is a long term game not a short term that management expects.

  4. My favorite question was about adding your logo to your brand. And you answered that Adding an add to Superman was stupid. I really liked your analogy about you being Clark Kent for eleven hours and separating that from your Garyvee brand. Really cool moment there.

  5. My favourite question is always, 'why do you want to do this? Who are you doing this for? That always tends to circle back on the individual and self-awareness. This resonates with me since I am also at this stage.

  6. 52:10 – then why do it at all, at this moment? The guy has got bills to pay currently, like he said.

    Gary V monetises as Clark Kent by getting paid to do his stage talks. His daily vids he does for free but like he said at 32:19, he does this to get paid for talks and also to funnel the big fish to Superman (Vaynermedia) where you can bet your ass he is monetising Superman and getting paid huge $$.

    So, Gary is monetising his own content. Yet he is advising you to not monetise your Superman (and you don't have a $100m media company I'm guessing).

    A lesson for fans like he says at 32:19 don't listen to what he says, watch what he does.

    The thing with people like Gary is they wear the veneer of wanting to help others. And I have no doubt they do. But #1 is their own self mission, which is getting paid or a derivative of that, so they can hit their own goals (like buying the Jets – what are you going to buy them with, FB likes or tweets?).

    You're only given value by these guys if it is beneficial for their own long term gain (and there is nothing wrong with that but quit making out like you're ONLY trying to help the audience).

    He says he doesn't need to monetise his audience, yet tweets on Nov 17th that 'I would love your business' and adds his new wine company url.

    The problem is that strong alpha type personas like Gary V and the Cardones of this world always attract the type of mind who wishes they could be like these guys, because they are pretty much the opposite (weak willed, hazy goaled, wantreprenuers).

    This is why Gary is constantly frustrated by the lack of action his audience takes. They literally watch him for the entertainment value. I know this because when he is on stage working himself into a frezied rant at the audience, they are laughing (in case you didn't realise, he is talking to YOU, and if you knew that as a serious business person, you would never laugh at it's truth because its seriousness would make you see how far behind you actually are).

    I like Gary but if you're watching this, please think for yourself. I believe Gary is trying to help but he also has his own agenda, that I think people forget about sometimes.

  7. 32:19 – DON'T listen to what he SAYS but WATCH what he is doing. He doesn't advertise. Instead, he acts like a media company and produces content/talks etc, so he has top of funnel brand awareness which then fills his media company with business, because that content funnels company execs into Vaynermedia.

  8. Gary, you remind me of Albert Einstein – a true genius who failed in school!! It’s impossible to describe how smart, how insightful, how forward-thinking your brain is!!! You’re the best strategist, philosopher, and visionary!!!

  9. Love this! I loved the most the question coming from the guy with the "hosting business" … why because the discussion around it contains lots of information that I need it to know.

  10. Hey Gary, I listen/watch your videos everyday but I am compelled to say this – that you looked the most disinterested (and even a little bit of attitude) that I have ever seen from you. Sorry mate, dont kill me but had to say this. I still love you! 🙂 #Peace

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