Business Tips: #AskGaryVee Episode 36: How To Create Real Estate Content

Business Tips: #AskGaryVee Episode 36: How To Create Real Estate Content

Awesome Tip: #AskGaryVee Episode 36: How To Create Real Estate Content


#QOTD – Are you a chugger, or did you have a turning-point moment, and if so, what was it?

00:28- Would love to hear your opinion on whether a PR company or person should be overseeing #socialmedia for business.
02:14 – What was the moment you knew you would be “okay” when starting your business?
04:04 – Is there a way to drive traffic to a website when posting content directly to Facebook?
05:43 – You said it’s important to put out daily content. As a realtor what kind of daily video content would you produce?
07:48 – Most big success have a huge turning point where things really take off. What was that turning point for Winelibrary

The Medium article that crushed it on Facebook –
Mobile Agent TV –

If I were a realtor, the thing I would do more than anything else would be to review the establishments in my area. If I’m selling homes in Millburn, NJ, I’m putting out a daily piece of content featuring the the school, then I’m interviewing the individual teachers. I’m reviewing every single local shop: The wine store, the sandwich shop. I’m interviewing people who have lived in the neighborhood for 50 years. I’m putting out content to make you romantic about the area.

People pick where they want to buy a home for a lot of reasons. Some of them are practical: Public transportation, distance to schools. But how about making it a little warmer and interviewing Mrs. Robinson the 3rd grade teacher? I remember a realtor telling me that someone moved to Short Hills because of Wine Library (That was such a cool feeling, by the way).

So I’m doing daily content about the 20-mile radius around the area where you’re selling homes. I’m finding the stories tucked away around the neighborhood, and all the iconic things that make your area what it is. Those stories are what will create the emotion that could be the tipping point in selling someone their next home.

Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at

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22 Replies to “Business Tips: #AskGaryVee Episode 36: How To Create Real Estate Content”

  1. I am a chugger. I just keep producing albums and music tracks, and I see that it slowly builds momentum. I did have a small turning point moment, when I realized that people were liking what I was doing, and buying my music. And that kept me inspired to keep chugging. "Work!" Just never stop. just keep DOING

  2. I think the turning point moment for me in this episode is that I need to stop looking for that moment that says "I made it" and just continue chugging, creating, documenting, building and enjoying the journey. Thank you brother. Probably the 10th time I watch this one. I'm up with my kid who can't sleep so I may as well do some exploring and some learning. Thanks again. George at 3 AM!

  3. I had a turning point, watched a webinar about mindset. Realized I was unhappy, faced myself in the mirror and moved 2,600 miles away.
    Currently brainwashing myself with Gary Vee, Russell Brunson, Tai Lopez, and David Mills. I'm gonna win, just gotta be patient.

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