Business Tips: Ken Auletta, His New Book “Frenemies”, & Disruption in the Advertising Industry | #AskGaryVee 287

Business Tips: Ken Auletta, His New Book “Frenemies”, & Disruption in the Advertising Industry | #AskGaryVee 287

Awesome Tip: Ken Auletta, His New Book “Frenemies”, & Disruption in the Advertising Industry | #AskGaryVee 287



On episode 287 of the #AskGaryVee Show, a very accomplished writer and media critic, Ken Auletta stops by, and we talk about:
– Ken’s new book “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”
– Disruption in the marketing/advertising industry
– Why creative is a massive variable of success in advertising

#QOTD: “My 13th book is one that I’d like to be a biography. What contemporary person should I write the biography about?”

#QUESTIONS:
25:50 – I own a print publication and we’re trying to expand into other cities. Our niche is creating content about the local community. What’s the best way to scale?
41:36 – I run a small digital marketing agency. Our clients are concerned about data privacy, even though I think it’s an opportunity to market products better to specific people.. What are your thoughts on that?

You can find Ken here:

Find Ken’s book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), here:


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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

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45 Replies to “Business Tips: Ken Auletta, His New Book “Frenemies”, & Disruption in the Advertising Industry | #AskGaryVee 287”

  1. I love Ken's generous and open attitude here. He shares his knowledge and also makes intelligent questions. He recognizes Gary's value, thus he absorbs Gary's answers.

  2. Wow, simply wow. This was a brilliant show and it went a lot deeper and a lot different to any other show has been in relation to the advertising industry.
    Would love for you guys to get him back in again and not even worry about doing a call in show, but just a simple sit down and back and forth discussion on where the industry is going next.

  3. hie Gary im tino from zimbabwe ..im planning to start the ecommerce company for africa …but the country i live in has poor economy and full of corruption ….what can i do ,,i really appreciate your work ….it has brought an impact to my life ..may God bless you

  4. I still dont understand the fanboyism behind GaryV . He just spouts the same anecdotal crap again and again. Sure old media is dieing. Okay thats obvious. He seems so proud to say millions of Americans are on their phones during tv breaks. But guess what… Theyre not going on there to view ads.. Like Ken said theyre skipping ads, they find them intrusive and annoying..
    Tell me something i dont know that has data to back it up. Not your opinion well crafted in overconfidence.

  5. Blindness and Insecurity are the very issues in every industry. And I mean "every" industry, including non-profit and religious entities. People are trapped in their perspectives of past and future and forget that people are searching right now. There is no loyalty to brand or history any longer. The older your history the more likely it is to be distrusted and marginalized. Great conversation, thank guys.

  6. Highlights:
    @9:34 (to 945): establishing a culture of Kindness and Curiosity
    @55:43 (to 5723): differentiated & directed by values of Legacy, Kindness, Gratitude and Empathy – with character QC/QA via complete public Transparency

  7. I loved how Gary was so respectful and never interrupted his guest. He didn't need to raise his voice as in other episodes. Love Gary either way, but this episode was more enjoyable.

  8. Gary vee perhaps your best #askgaryvee ever. While ken is clearly a very nice man, he is exactly what is wrong with the media. He could not comprehend your points regarding Facebook and privacy and how powerful the platform has become. Second point while ken writes business articles it is clear he doesn’t understand capitalism. GaryVee is on the front lines of capitalism and ken could not agree or understand how Gary came up with his point of view. It is about interacting with the consumer NOT your media friends and regurgitating clever quotes from books and thought leaders. I know this was not your intention but it came through loud and clear. Thank you Gary. It is about doing push ups not reading about them!

  9. Holy shit so much energy in this one LMFAOOOO. Loved it but I'd liked to have heard Ken a bit more, I think I'mma watch some of his interviews to see him explain himself hahahaha

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